SMO+SMM

Overview

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.


Social Media Optimization (SMO) is the way to fetch traffics on websites from Social Media like Facebook, Twitter, LinkedIn, Pinterest. To fetch more traffics on your websites you need perfect way to optimize your website on social media.


You will learn
  • How to develop a social media marketing strategy
  • How to develop and deliver content that engages consumers and is strategically integrated across platforms
  • How to measure the effectiveness of social efforts
  • How social media can be used to listen to consumers and monitor their behavior
  • How to manage social media
  • Undergraduates
  • Graduates
  • Working Professionals
  • Engineers
Topics:
  • Introduction
  • Overview Top Social Media Platform
  • Creating a Social Media Strategy
  • Facebook marketing
  • Facebook Marketing Object
  • Facebook tricks
  • Facebook budget management
  • Payment module- CPC vs CPM vs CPA
  • Twitter Marketing
  • Twitter: TweetDeck, Klout, PeerIndex
  • Website Clicks and Conversion Ads
  • Tools for twitter marketing
  • Twitter Cards
  • How to integrate twitter with other social networking sites
  • Linked in Marketing
  • Company profile vs Individual profiles
  • Increasing ROI form linkedIn ads
  • Instagram Marketing
  • How to Create Instagram for Business
  • News Feed
  • Insight
  • Instagram Ads
  1. Week Days: 14 WKS
  2. Week Ends: 14 WKS
  3. Tailored: Can be tailored as per batch requirement subject to possibility of time adjustment.
  • Knowledge of Internet
  • Basic knowledge of Social Media
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