Email Marketing

Overview

Promoting a business by sending emails and newsletters is what we call email marketing. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers who are good at email marketing can connect with their customers in a highly targeted way. They will be successful in delivering ROI and revenue back to the business.


No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

  • Undergraduates
  • Graduates
  • Working Professionals
  • Engineers
Topics:
  • Overview
  • Types of Email Marketing
  • Email list management
  • Understand challenges of bulk emailing
  • Understand Email Analytics
  • Introduction to Mail Chimp
  • Account setup and settings
  • Email Tools & Software
  • Planning Email Campaign
  • Email Templates and Designs
  • Landing Page Forms Campaign
  • Marketing Automation
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder
  • Series Triggering Auto – Responder Emails
  1. Week Days: 4 WKS
  2. Week Ends: 4 WKS
  3. Tailored: Can be tailored as per batch requirement subject to possibility of time adjustment.
  • Knowledge of Internet
  • Basic knowledge of Social Media
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